Consumer Behavior Consumer Behavior Sixty three percent of discount store shoppers and 39% of department store shoppers make unplanned, impulse purchase. Of the 39% unplanned department store purchases, 87% are below $20, and of these people, 90% live within 2 miles. This tells you that:

Sixty three percent of discount store shoppers and 39% of department store shoppers make unplanned, impulse purchase. Of the 39% unplanned department store purchases, 87% are below $20, and of these people, 90% live within 2 miles. This tells you that:

Consumer Behavior

Sixty three percent of discount store shoppers and 39% of department store shoppers make unplanned, impulse purchase. Of the 39% unplanned department store purchases, 87% are below $20, and of these people, 90% live within 2 miles. This tells you that:

A. Unplanned department store purchases are for low priced convenient items.
B. Unplanned department store purchases are for high priced, high involvement items.
C. Unplanned department store purchases are for low priced items bought infrequently.

Answer: A

Consumer Behavior

Sixty three percent of discount store shoppers and 39% of department store shoppers make unplanned, impulse purchase. Of the 39% unplanned department store purchases, 87% are below $20, and of these people, 90% live within 2 miles. This tells you that:

Sixty three percent of discount store shoppers and 39% of department store shoppers make unplanned, impulse purchase. Of the 39% unplanned department store purchases, 87% are below $20, and of these people, 90% live within 2 miles. This tells you that:

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