Consumer Behavior Consumer Behavior With low involvement decision, marketers can use:

With low involvement decision, marketers can use:

A. More sensory cues to encourage unplanned purchase behavior
B. Operant condition techniques to reinforce past behaviors.
C. Highly detailed product information
D. A and B

Answer: D

Consumer Behavior

With low involvement decision, marketers can use:

With low involvement decision, marketers can use:

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