After Ned bought an IBM desktop computer, he felt uneasy and sought out information from magazines and friends that was favorable to IBM and unfavorable to Compaq or Apple. Ned was probably trying to:
A. Increase brand awareness for IBM.
B. Reduce dissonance.
C. Decrease brand awareness for the other brands.
D. Increase brand knowledge for that product category.
Answer: B
Learn More :
Consumer Behavior
- If in year 3, 50% of the Returning visitors click through, revenue from Returning visitors will be:
- In year 1 what is the minimum average order for Unique Visitors to break even on advertising expenditures?
- Which might represent the less profitable 5th category of viewer.
- From research, LG understood that Brazilians would likely respond favorably to better service. The researchers rightly observed that _______________ has conditioned Brazilians to _______________ a higher standard.
- According to the LG case, _______________ are more brand and prestige conscious than most.
- LG understood that Brazilians would respond favorably to better service. This is likely due to more business interaction with the USA and other western countries.
- According to the LG case __________ sought managerial control over LG business in their country.
- Making Vicks available in smaller tins made sense since:
- The protagonist reached northern Indian clients by using:
- In the earlier Steve Jobs Netflix interview shown in class, Jobs indicates that the condor was ranked as the most efficient animal in terms of energy output to distance traveled. Man was low on the scale. But when measured using a _______________ man excelled way past all others, thus Jobs surmised man are tool builders.
- In his Stanford commencement speech, Jobs ends with "Stay hungry, stay ________."
- In speaking about Apple in the interview shown in class, Steve Jobs indicates that Apple was run solely by him in an autocratic way.
- We watched a video in class with Steve Jobs showing the Apple launch of the original iPhone. What he emphasized in that clip (and in all Apple communications) is:
- According to the Apple Stores case all of the following are true EXCEPT:
- According to the article, numerous strengths make for a good consultant, among these are _______________ listening skills, curiosity and ______________.
- What type of impact does a group setting have on an individual's mental activity?
- Which of the following factors is NOT considered a possible downside of using celebrity endorsements?
- The most difficult persuasive task is to
- Mass media effects increase when
- Cultivation of key opinion leaders before a new product is publicly announced is important because
- Which best describes an opinion leader?
- Once self-interest is involved, opinion is
- Which of the following is NOT an accurate statement regarding relationship between public relations and journalism?
- Which best describes the relationship between public relations and marketing?
- A publicist would most likely be considered an "honorable" term in