When a salesperson puts too much pressure on someone to buy, the consumer may react by rejecting everything that is for sale or even by buying from another salesperson. This is known as

When a salesperson puts too much pressure on someone to buy, the consumer may react by rejecting everything that is for sale or even by buying from another salesperson. This is known as




a.
compliance.
b.
congruity.
c.
reactance.
d.
conformity.
e.
socialization.








Answer: C


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Consumer Behavior Chapter 11

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