Weak ties

Weak ties




a.
are very difficult for marketers to target because they are not distinctly marked.
b.
can provide an opportunity for marketers to strengthen them.
c.
are those ties that do not function well and need support from advertising.
d.
are better at targeting secondary reference groups.
e.
serve as a gate-keeping function by transporting information from one group to another.






Answer: E


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Consumer Behavior Chapter 11

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