Whitney is a teenager who loves the program Hannah Montana. She wants to be just like the star of the show, Miley Cyrus, and looks to Miley for information on how to dress and behave. For Whitney, Miley Cyrus is a(n)
a.
market maven.
b.
aspirational reference group.
c.
associative reference group.
d.
brand community.
e.
dissociative reference group.
Answer: B