Consumer Behavior Consumer Behavior Chapter 11 With rising prosperity in Japan starting in the late 1960s, many of the middleclass emulated the American middle-class lifestyle in order to be like their American counterparts. This is an example of the influence of a(n) ____ reference group.

With rising prosperity in Japan starting in the late 1960s, many of the middleclass emulated the American middle-class lifestyle in order to be like their American counterparts. This is an example of the influence of a(n) ____ reference group.

Consumer Behavior Chapter 11

With rising prosperity in Japan starting in the late 1960s, many of the middleclass emulated the American middle-class lifestyle in order to be like their American counterparts. This is an example of the influence of a(n) ____ reference group.

a.
schematic
b.
reflective
c.
aspirational
d.
dissociative
e.
associative

Answer: C

Consumer Behavior

With rising prosperity in Japan starting in the late 1960s, many of the middleclass emulated the American middle-class lifestyle in order to be like their American counterparts. This is an example of the influence of a(n) ____ reference group.

With rising prosperity in Japan starting in the late 1960s, many of the middleclass emulated the American middle-class lifestyle in order to be like their American counterparts. This is an example of the influence of a(n) ____ reference group.

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