Consumer Behavior Chapter 8 Consumer Behavior Upon entering the East German market, Coca-Cola took advantage of the fact that most consumers were used to taking their soft drinks from vending machines to focus on vending machines when setting up their distribution system. They were utilizing ____ to capture consumers.

Upon entering the East German market, Coca-Cola took advantage of the fact that most consumers were used to taking their soft drinks from vending machines to focus on vending machines when setting up their distribution system. They were utilizing ____ to capture consumers.

Chapter 8 Consumer Behavior

Upon entering the East German market, Coca-Cola took advantage of the fact that most consumers were used to taking their soft drinks from vending machines to focus on vending machines when setting up their distribution system. They were utilizing ____ to capture consumers.

a. habit
b. brand loyalty
c. price
d. additive differential decisions
e. buying the most familiar brand

Answer: A

Consumer Behavior

Upon entering the East German market, Coca-Cola took advantage of the fact that most consumers were used to taking their soft drinks from vending machines to focus on vending machines when setting up their distribution system. They were utilizing ____ to capture consumers.

Upon entering the East German market, Coca-Cola took advantage of the fact that most consumers were used to taking their soft drinks from vending machines to focus on vending machines when setting up their distribution system. They were utilizing ____ to capture consumers.

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