Li purchases only Dove, Ivory, and Irish Spring soaps. She is what is best known as
a. multi-brand loyal.
b. a habitual buyer.
c. operant conditioned.
d. a repeated-brand purchaser.
e. a multi-committed buyer.
Answer: A
Li purchases only Dove, Ivory, and Irish Spring soaps. She is what is best known as
a. multi-brand loyal.
b. a habitual buyer.
c. operant conditioned.
d. a repeated-brand purchaser.
e. a multi-committed buyer.