Healthy Choice ice cream co-branded with the Butterfinger brand of candy bars to come up with a new flavor. Why did Healthy Choice do this?
a. because there is a negative affect associated with a healthy product
b. to attract older customers
c. to benefit from the combined power and familiarity of both brand names
d. because it wanted to increase Butterfinger's profitability
e. because the CEO of Healthy Choice likes Butterfinger candy bars
Answer: C