Consumer Behavior Chapter 8 Consumer Behavior __ refers to the progression of thinking, feeling, and doing during consumer's decision making.

__ refers to the progression of thinking, feeling, and doing during consumer's decision making.

____ refers to the progression of thinking, feeling, and doing during consumer's decision making.

a. Satisficing
b. Progressive system
c. Hierarchy of effects
d. Flowing structure
e. Sequential system

Answer: C