Consumer Behavior Chapter 8 Consumer Behavior A major contributing factor to the ____ of low-effort decision making by consumers is the relative unimportance of these decisions.

A major contributing factor to the ____ of low-effort decision making by consumers is the relative unimportance of these decisions.

Chapter 8 Consumer Behavior

A major contributing factor to the ____ of low-effort decision making by consumers is the relative unimportance of these decisions.

a. vividness
b. high frequency
c. high elaboration
d. cognitive nature
e. greater availability

Answer: B

Consumer Behavior

A major contributing factor to the ____ of low-effort decision making by consumers is the relative unimportance of these decisions.

A major contributing factor to the ____ of low-effort decision making by consumers is the relative unimportance of these decisions.

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