Trident gum's ads focus on the base rate information that 4 out of 5 dentists recommend Trident. They humorously show what happened to the 5th dentist, such as falling asleep or being bitten by a squirrel to explain why 100% of the dentist are not endorsing Trident. This is an example of
a. providing consumers with vivid, base rate information.
b. making word-of-mouth information more specific.
c. increasing the number of brands available.
d. focusing consumer attention on attribute processing.
e. encouraging consumers to engage in noncompensatory processing.
Answer: A