One of the most widely known psychographic tools is VALS which segments individuals based on their resources and

One of the most widely known psychographic tools is VALS which segments individuals based on their resources and

a.
lifestyles.
b.
intelligence.
c.
education.
d.
motivations.
e.
brand preferences.

Answer: D

A consumer's lifestyle is represented by is his/her AIOs. AIO stand for

A consumer's lifestyle is represented by is his/her AIOs. AIO stand for

a.
attitudes, introspection and options.
b.
alternatives, individualism and oneness.
c.
activities, interests and opinions.
d.
actions, ideology, and oppositions.
e.
The acronym AIO does not stand for anything.

Answer: C

Lifestyles are represented by a consumer's

Lifestyles are represented by a consumer's

a.
character.
b.
personality.
c.
SES.
d.
CIS.
e.
AIOs.

Answer: E

____ is a trait that describes how much people like to think.

____ is a trait that describes how much people like to think.

a.
Dogmatism
b.
Need for cognition
c.
Need for affect
d.
Pragmatism
e.
Internal consistency

Answer: B

____ is a tendency to be resistant to change or new ideas.

____ is a tendency to be resistant to change or new ideas.

a.
Dogmatism
b.
Need for cognition
c.
Need for affect
d.
Pragmatism
e.
Internal consistency

Answer: A

According to the theory of ____, we prefer things that are moderately arousing to things that are either too arousing or not arousing at all.

According to the theory of ____, we prefer things that are moderately arousing to things that are either too arousing or not arousing at all.

a.
arousal levels
b.
affective levels
c.
the emotional inverted U
d.
optimal stimulation level
e.
the nodal framework

Answer: D