Mormons are prohibited from consuming liquor, tobacco, and caffeine. Orthodox Jews do not eat pork or seafood, and all meat and poultry they eat must be certified as kosher. These are best thought of as examples of

Mormons are prohibited from consuming liquor, tobacco, and caffeine. Orthodox Jews do not eat pork or seafood, and all meat and poultry they eat must be certified as kosher. These are best thought of as examples of

a.
regional differences in consumption.
b.
religious influences on consumption.
c.
religious influences on acquisition.
d.
cultural influences on consumer behavior.
e.
ethnic influences on consumer behavior.

Answer: B

Multicultural marketing is a strategy to

Multicultural marketing is a strategy to

a.
appeal to a variety of cultures at the same time.
b.
target each subculture with a different marketing campaign.
c.
globalize marketing, assuming that there are no cultural differences.
d.
cluster across national boundaries.
e.
cluster within national boundaries.

Answer: A

At 5 percent of the U.S. population, ____ are the third largest minority group in the United States.

At 5 percent of the U.S. population, ____ are the third largest minority group in the United States.

a.
Hispanic Americans
b.
African Americans
c.
Americans of European descent
d.
Asian Americans
e.
Native Americans

Answer: D

Regarding advertising, African American consumers are

Regarding advertising, African American consumers are

a.
less likely to trust a spokesperson from their own ethnic group in an advertisement.
b.
more likely to pay attention to ads.
c.
less likely to respond to messages targeted specifically to them.
d.
more likely to trust brands that are not advertised.
e.
more likely to buy brands that are not advertised.

Answer: B

Joshua's tool and die company put a lot of effort into understanding the Asian American subcultures in the United States. He produced advertising in several languages and hired salespeople with ties in the community. Through these efforts, sales went up yearly. This is an example of the

Joshua's tool and die company put a lot of effort into understanding the Asian American subcultures in the United States. He produced advertising in several languages and hired salespeople with ties in the community. Through these efforts, sales went up yearly. This is an example of the

a.
Ethnic Distribution Theory.
b.
Communication Axiom.
c.
Effort Rule.
d.
Accommodation Theory.
e.
Assortment Theory.

Answer: D

Major companies such as Procter & Gamble, Polaroid, and Chrysler have all increased their budgets for Hispanic ad campaigns. Such advertising is particularly important because Hispanics

Major companies such as Procter & Gamble, Polaroid, and Chrysler have all increased their budgets for Hispanic ad campaigns. Such advertising is particularly important because Hispanics

a.
are motivated to purchase durables.
b.
have a high ability to process media messages.
c.
have a higher feeling of personal relevance of commonly purchased products than the population as a whole.
d.
are concentrated in urban areas and share a common language.
e.
exhibit a tendency to buy prestige brands.

Answer: E