Consumer Behavior Consumer Behavior Nancy wants to make a decision about a new car quickly. She first scores the different attributes (size, seating, color, etc.) on a 1-10 scale then purchases the model with the highest score. This is an example of a ___________ model.

Nancy wants to make a decision about a new car quickly. She first scores the different attributes (size, seating, color, etc.) on a 1-10 scale then purchases the model with the highest score. This is an example of a ___________ model.

Consumer Behavior

Nancy wants to make a decision about a new car quickly. She first scores the different attributes (size, seating, color, etc.) on a 1-10 scale then purchases the model with the highest score. This is an example of a ___________ model.

A. Disjunctive
B. Conjunctive
C. Multiattribute
D. Compensatory

Answer: B

Consumer Behavior

Nancy wants to make a decision about a new car quickly. She first scores the different attributes (size, seating, color, etc.) on a 1-10 scale then purchases the model with the highest score. This is an example of a ___________ model.

Nancy wants to make a decision about a new car quickly. She first scores the different attributes (size, seating, color, etc.) on a 1-10 scale then purchases the model with the highest score. This is an example of a ___________ model.

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