Consumer Behavior
Consumer Behavior Chapter 11
Whenever Carol needed to buy a computer, she asks her friend Reda for advice. Reda works for a university's computer lab and is considered an expert in the computer product category. Reda is a(n)
Whenever Carol needed to buy a computer, she asks her friend Reda for advice. Reda works for a university's computer lab and is considered an expert in the computer product category. Reda is a(n)
Whenever Carol needed to buy a computer, she asks her friend Reda for advice. Reda works for a university's computer lab and is considered an expert in the computer product category. Reda is a(n)
a.
opinion leader.
b.
reference leader.
c.
weak tie coordinator.
d.
market maven.
e.
busybody
Answer: A
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