Consumer Behavior Consumer Behavior Chapter 11 Maureen always knows where products are on sale in the town where she lives. Her friends come to her for advice about a wide range of products to determine where to shop and where there are sales. Maureen is a(n)

Maureen always knows where products are on sale in the town where she lives. Her friends come to her for advice about a wide range of products to determine where to shop and where there are sales. Maureen is a(n)

Consumer Behavior Chapter 11

Maureen always knows where products are on sale in the town where she lives. Her friends come to her for advice about a wide range of products to determine where to shop and where there are sales. Maureen is a(n)

a.
opinion leader.
b.
reference leader.
c.
weak tie coordinator.
d.
market maven.
e.
busybody.

Answer: D

Consumer Behavior

Maureen always knows where products are on sale in the town where she lives. Her friends come to her for advice about a wide range of products to determine where to shop and where there are sales. Maureen is a(n)

Maureen always knows where products are on sale in the town where she lives. Her friends come to her for advice about a wide range of products to determine where to shop and where there are sales. Maureen is a(n)

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