A reference group is best thought of as a set of people
a.
who are related by common generational values and share the same fashions or fads.
b.
with whom individuals compare themselves to guide their attitudes, knowledge, and/or behavior.
c.
who have a similar set of needs and goals spread over time.
d.
who have a similar socioeconomic level and can provide a reference point for marketers to target.
e.
who are high in need for cognition upon whom marketers can rely for information.
Answer: B