Consumer Behavior Chapter 8 Consumer Behavior When using a ____ model, consumers choose the brand that has the greatest number of positive features relative to the negative features.

When using a ____ model, consumers choose the brand that has the greatest number of positive features relative to the negative features.

Chapter 8 Consumer Behavior

When using a ____ model, consumers choose the brand that has the greatest number of positive features relative to the negative features.

a. attribute
b. classification
c. compensatory
d. noncompensatory
e. brand

Answer: C

Consumer Behavior

When using a ____ model, consumers choose the brand that has the greatest number of positive features relative to the negative features.

When using a ____ model, consumers choose the brand that has the greatest number of positive features relative to the negative features.

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