Ryan likes expensive dark beer and often buys a six pack for his personal quaffing pleasure. However, when he invites his friends over for beers, he usually buys an inexpensive brand. This is an example of
a. a consumer using a compensatory model.
b. a consumer using a noncompensatory model.
c. goals affecting criteria that drive a consumer's choice.
d. the inability to buy more expensive beer.
e. the inopportunity to buy more expensive beer.
Answer: C