Consumer Behavior Chapter 8 Consumer Behavior In buying a car, a consumer might decide that the lowest acceptable gas mileage is at least 15 miles per gallon. He could reject an alternative that was below this specification. This is an example of a ____ model.

In buying a car, a consumer might decide that the lowest acceptable gas mileage is at least 15 miles per gallon. He could reject an alternative that was below this specification. This is an example of a ____ model.

Chapter 8 Consumer Behavior

In buying a car, a consumer might decide that the lowest acceptable gas mileage is at least 15 miles per gallon. He could reject an alternative that was below this specification. This is an example of a ____ model.

a. conjunctive
b. cutoff
c. disjunctive
d. minimal value
e. base line

Answer: A

Consumer Behavior

In buying a car, a consumer might decide that the lowest acceptable gas mileage is at least 15 miles per gallon. He could reject an alternative that was below this specification. This is an example of a ____ model.

In buying a car, a consumer might decide that the lowest acceptable gas mileage is at least 15 miles per gallon. He could reject an alternative that was below this specification. This is an example of a ____ model.

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