Consumer Behavior Consumer Behavior Chapter 11 Caroline saw a believable advertisement that had a female customer, who looked and talked just like herself, tell about her experience with the Automated Homework Aid System. This is an example of how ____ can be effective.

Caroline saw a believable advertisement that had a female customer, who looked and talked just like herself, tell about her experience with the Automated Homework Aid System. This is an example of how ____ can be effective.

Consumer Behavior Chapter 11

Caroline saw a believable advertisement that had a female customer, who looked and talked just like herself, tell about her experience with the Automated Homework Aid System. This is an example of how ____ can be effective.

a.
attributions
b.
testimonials
c.
sales pitches
d.
vivid visuals
e.
mystery ads

Answer: B

Consumer Behavior

Caroline saw a believable advertisement that had a female customer, who looked and talked just like herself, tell about her experience with the Automated Homework Aid System. This is an example of how ____ can be effective.

Caroline saw a believable advertisement that had a female customer, who looked and talked just like herself, tell about her experience with the Automated Homework Aid System. This is an example of how ____ can be effective.

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