Consumer Behavior
Consumer Behavior Chapter 11
News suddenly appeared in the Associated Press that a brand of soft drink has been tested and found to prolong your life. This information is likely to be seen as more ____ than if similar information appeared from a marketer-dominated source.
News suddenly appeared in the Associated Press that a brand of soft drink has been tested and found to prolong your life. This information is likely to be seen as more ____ than if similar information appeared from a marketer-dominated source.
News suddenly appeared in the Associated Press that a brand of soft drink has been tested and found to prolong your life. This information is likely to be seen as more ____ than if similar information appeared from a marketer-dominated source.
a.
credible
b.
visual
c.
formal
d.
well organized
e.
manipulative
Answer: A
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