Word-of-mouth communication has more credibility, but advertising
a.
is more casual.
b.
is two-way.
c.
has more reach.
d.
is more believable.
e.
is more personal.
Answer: C
Word-of-mouth communication has more credibility, but advertising
a.
is more casual.
b.
is two-way.
c.
has more reach.
d.
is more believable.
e.
is more personal.