A(n) ____ is a specialized group of consumers with a structured set of social relationships centered around a particular brand.
a.
ad group
b.
marketer reference group
c.
brand community
d.
brand extension
e.
advertising reference group
Answer: C
A(n) ____ is a specialized group of consumers with a structured set of social relationships centered around a particular brand.
a.
ad group
b.
marketer reference group
c.
brand community
d.
brand extension
e.
advertising reference group