Consumer Behavior
Consumer Behavior Chapter 11
Marc is a member of his university's football team. As such, he must adhere to strict rules of membership including attending all team practices and earning a passing grade in all his classes. Due to this structured membership, the team is a ____ reference group.
Marc is a member of his university's football team. As such, he must adhere to strict rules of membership including attending all team practices and earning a passing grade in all his classes. Due to this structured membership, the team is a ____ reference group.
Marc is a member of his university's football team. As such, he must adhere to strict rules of membership including attending all team practices and earning a passing grade in all his classes. Due to this structured membership, the team is a ____ reference group.
a.
dense
b.
formal
c.
homophilic
d.
secondary
e.
weak-tied
Answer: B
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