Amazon.com creates a(n) ____ by inviting consumers to post their own reviews of the books, music, and other products it sells.
a.
ad group
b.
marketer reference group
c.
brand community
d.
brand extension
e.
advertising reference group
Answer: C
Amazon.com creates a(n) ____ by inviting consumers to post their own reviews of the books, music, and other products it sells.
a.
ad group
b.
marketer reference group
c.
brand community
d.
brand extension
e.
advertising reference group