In order to advertise to consumers in a certain reference group, the best strategy is for marketers to
a.
know the need for cognition in the population as a whole.
b.
accurately reflect the clothing, hair styles, accessories, and general demeanor of the group members.
c.
have a detailed knowledge of the physiological reactions of the group members.
d.
have a detailed knowledge of the legal system as it relates to disposal in the region of the country in which the reference group is located.
e.
know the average in-store shopping speed of a member of the group.
Answer: B