____ are examples of marketer-dominated sources delivered through mass media.

____ are examples of marketer-dominated sources delivered through mass media.

a. Salespeople, service representatives, and customer service agents
b. Word of mouth and consumer complaints
c. Consumer Reports and magazine test ratings
d. Predissonance schemas and prototypes
e. Advertising and infomercials

Answer: E

Beltha's parents always thought of her as a model child. She was independent and made her own responsible decisions, but not before careful consultation with her parents and others who could help her. One day they noticed a change in her behavior. She started skipping class, wearing strange clothes and watching Beavis and Butthead reruns all day long with a group of new friends. Her behavior had become just like that of her new friends. This can best be thought of as an example of how groups can induce

Beltha's parents always thought of her as a model child. She was independent and made her own responsible decisions, but not before careful consultation with her parents and others who could help her. One day they noticed a change in her behavior. She started skipping class, wearing strange clothes and watching Beavis and Butthead reruns all day long with a group of new friends. Her behavior had become just like that of her new friends. This can best be thought of as an example of how groups can induce

a. socially appropriate behaviors.
b. socially appropriate, morally correct, and in almost all cases, quite healthy behaviors.
c. high levels of consumption.
d. socially inappropriate behaviors.
e. different tastes in advertising.

Answer: D

Groups' influence on consumers is strong primarily because

Groups' influence on consumers is strong primarily because

a. people have a hard time forming their own opinions.
b. groups are the basis for society.
c. the information source is very credible.
d. it is a visual rather than an auditory source of information.
e. there is harmful and helpful information available.

Answer: C

Certain individuals within groups are influential because

Certain individuals within groups are influential because 

a. consumers need someone to follow.
b. their power of expertise makes others want to follow.
c. of coercion most of the time.
d. of the need for cognition.
e. of the need for group affect elicited by certain individuals.

Answer: B

Social influence can be great in all of the following situations except when

Social influence can be great in all of the following situations except when

a. the information is communicated by an outgroup member.
b. the information source is credible.
c. the source can communicate widely.
d. individuals are part of one group.
e. opinions are communicated by the leader of a group.

Answer: A