Consumer Behavior Consumer Behavior Using the means-end chain analysis, marketers can work backwards to discover the _________ that drive(s) consumer decisions.

Using the means-end chain analysis, marketers can work backwards to discover the _________ that drive(s) consumer decisions.

Consumer Behavior

Using the means-end chain analysis, marketers can work backwards to discover the _________ that drive(s) consumer decisions.

A. Features
B. Associations
C. Reference group
D. Values

Answer: D

Consumer Behavior

Using the means-end chain analysis, marketers can work backwards to discover the _________ that drive(s) consumer decisions.

Using the means-end chain analysis, marketers can work backwards to discover the _________ that drive(s) consumer decisions.

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