Consumer Behavior Consumer Behavior To Ted, avocados were personally relevant. He had grown up near an avocado farm and his family had always been involved in avocados. Avocados and guacamole were a part of how he saw himself. In other words, they were a part of his

To Ted, avocados were personally relevant. He had grown up near an avocado farm and his family had always been involved in avocados. Avocados and guacamole were a part of how he saw himself. In other words, they were a part of his

Consumer Behavior

To Ted, avocados were personally relevant. He had grown up near an avocado farm and his family had always been involved in avocados. Avocados and guacamole were a part of how he saw himself. In other words, they were a part of his

A. Personal involvement.
B. Consumer values.
C. Consumer beliefs.
D. Self-concept.

Answer: D

Consumer Behavior

To Ted, avocados were personally relevant. He had grown up near an avocado farm and his family had always been involved in avocados. Avocados and guacamole were a part of how he saw himself. In other words, they were a part of his

To Ted, avocados were personally relevant. He had grown up near an avocado farm and his family had always been involved in avocados. Avocados and guacamole were a part of how he saw himself. In other words, they were a part of his

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