Thirty years ago, consumers did not think much about the performance of their athletic shoes. Today we are continually bombarded with newer and better products that will make us run faster and jump higher. This can best be thought of as an example of marketers:
A. Creating a new actual state.
B. Creating a new ideal state.
C. Creating dissatisfaction with the actual state.
D. Attaching new associations to a schema.
Answer: B