The use of Spuds MacKenzie ads (the spokesdog for Bud Lite) was banned in Ohio. There was concern that Budweiser was explicitly targeting young customers by
a.
broadcasting such ads on Saturday mornings.
b.
portraying advertising images that youths find relevant.
c.
mentioning the healthful attributes of such products.
d.
keeping the vocabulary simple.
e.
encouraging parents to purchase such products for their teenage children.
Answer: B