Temptation is greater when consumers perceive that they can get away with something and that it is worth doing. Thus, consumers may assess both ____ and ____.
a.
their negative state / the chance of relief from that negative state
b.
their feelings of low self-esteem / the level by which their self-esteem would rise
c.
perceived risks / the calculated opportunism of having the product or service
d.
their attention level / their retrieval of information about the product
e.
advertising for the product / their retrieval of information from advertising about the product
Answer: C