Consumer Behavior Consumer Behavior Some groups of consumers like diet cakes and other groups of consumers like rich, decadent cakes and cookies. This is best thought of as an example of using consumers' needs, values, and goals to

Some groups of consumers like diet cakes and other groups of consumers like rich, decadent cakes and cookies. This is best thought of as an example of using consumers' needs, values, and goals to

Consumer Behavior

Some groups of consumers like diet cakes and other groups of consumers like rich, decadent cakes and cookies. This is best thought of as an example of using consumers' needs, values, and goals to

A. Create new needs.
B. Create new beliefs.
C. Heighten emotional awareness.
D. Segment the market.

Answer: D

Consumer Behavior

Some groups of consumers like diet cakes and other groups of consumers like rich, decadent cakes and cookies. This is best thought of as an example of using consumers' needs, values, and goals to

Some groups of consumers like diet cakes and other groups of consumers like rich, decadent cakes and cookies. This is best thought of as an example of using consumers' needs, values, and goals to

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