Consumer Behavior Consumer Behavior _____ may have an important impact on behavioral intentions because there are likely to be held by people whose opinions and beliefs will affect what we do.

_____ may have an important impact on behavioral intentions because there are likely to be held by people whose opinions and beliefs will affect what we do.

Consumer Behavior

_____ may have an important impact on behavioral intentions because there are likely to be held by people whose opinions and beliefs will affect what we do.

A. Cognitions
B. Motivation
C. Subjective norms
D. Attitudes toward the act

Answer: C

Consumer Behavior

_____ may have an important impact on behavioral intentions because there are likely to be held by people whose opinions and beliefs will affect what we do.

_____ may have an important impact on behavioral intentions because there are likely to be held by people whose opinions and beliefs will affect what we do.

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