If consumers hold an existing attitude with confidence, credible sources will
A. Have greater impact.
B. Affect emotions but not cognitions.
C. Have less impact.
D. Affect cognitions but not emotions.
Answer: C
If consumers hold an existing attitude with confidence, credible sources will
A. Have greater impact.
B. Affect emotions but not cognitions.
C. Have less impact.
D. Affect cognitions but not emotions.