Consumer Behavior Consumer Behavior Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

Consumer Behavior

Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

A. Cognitive dissonance.
B. Brand image.
C. Brand associations.
D. Brand familiarity.

Answer: D

Consumer Behavior

Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

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