Consumer Behavior Consumer Behavior Consumers tend to generate _______________ counterarguments and _______________ support arguments when the message content differs from what they already believe or when the message is weak.

Consumers tend to generate _ counterarguments and _ support arguments when the message content differs from what they already believe or when the message is weak.

Consumer Behavior

Consumers tend to generate _ counterarguments and _ support arguments when the message content differs from what they already believe or when the message is weak.

A. Fewer; more
B. More; fewer
C. No; many

Answer: B

Consumer Behavior

Consumers tend to generate _______________ counterarguments and _______________ support arguments when the message content differs from what they already believe or when the message is weak.

Consumers tend to generate _______________ counterarguments and _______________ support arguments when the message content differs from what they already believe or when the message is weak.

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Consumers tend to generate _ counterarguments and _ support arguments when the message content differs from what they already believe or when the message is weak.

Consumers tend to generate _ counterarguments and _ support arguments when the message content differs from what they already believe or when the message is weak.