Baby boomers are currently reacting positively to products that were popular during their childhood such as Keds and Ovaltine. This is most likely an example of marketers
A. Making persuasive arguments to revive the purchase of certain brands.
B. Strengthening brand images through discursive processing.
C. Cleverly utilizing sensory memory to change the affect for products.
D. Utilizing autobiographical memory by stimulating feelings of nostalgia.
Answer: D