Consumer Behavior Consumer Behavior A perceptual map targeting traveling American students in Europe by large cities here might best display a price scale on the horizontal axis (low to high) and a _______________ on the vertical axis.

A perceptual map targeting traveling American students in Europe by large cities here might best display a price scale on the horizontal axis (low to high) and a _______________ on the vertical axis.

Consumer Behavior

A perceptual map targeting traveling American students in Europe by large cities here might best display a price scale on the horizontal axis (low to high) and a _______________ on the vertical axis.

A. Distance from Rome (near to far)
B. Nightlife <-> cultural heritage
C. Natural beauty <-> manmade beauty

Answer: A

Consumer Behavior

A perceptual map targeting traveling American students in Europe by large cities here might best display a price scale on the horizontal axis (low to high) and a _______________ on the vertical axis.

A perceptual map targeting traveling American students in Europe by large cities here might best display a price scale on the horizontal axis (low to high) and a _______________ on the vertical axis.

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