____ proposes that we evaluate brands in terms of their consistency with our individual self-identities.
a.
Weber's law
b.
The individuality model
c.
Social identity theory
d.
The evaluative principle
e.
Consistency theory
Answer: C
____ proposes that we evaluate brands in terms of their consistency with our individual self-identities.
a.
Weber's law
b.
The individuality model
c.
Social identity theory
d.
The evaluative principle
e.
Consistency theory