For the role acquisition function, product use defines the consumer as an individual and the product meaning derives from the
a.
individual.
b.
culture.
c.
group.
d.
emblem.
e.
expressiveness of the consumer.
Answer: B
For the role acquisition function, product use defines the consumer as an individual and the product meaning derives from the
a.
individual.
b.
culture.
c.
group.
d.
emblem.
e.
expressiveness of the consumer.