With a(n) ____ model, negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.
a. attribute
b. classification
c. compensatory
d. noncompensatory
e. brand
Answer: D
With a(n) ____ model, negative information about an important attribute leads to immediate rejection of the brand or service from the consideration set.
a. attribute
b. classification
c. compensatory
d. noncompensatory
e. brand
Answer: D