Consumer Behavior Chapter 7 Consumer Behavior When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.

When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.

Chapter 7 Consumer Behavior

When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.

a. affect
b. a goal
c. an attitude
d. a salient attribute
e. a support argument

Answer: D

Consumer Behavior

When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.

When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's. This is best thought of as an example of ____ increasing recall.

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