Consumer Behavior Chapter 8 Consumer Behavior Suppose you purchased an automobile that was a lemon. It required constant repair. This experience may still color your judgment of the quality of the brand even though the brand has few breakdowns today. This is an example of how ____ is more likely to be recalled and thus, influence judgments.

Suppose you purchased an automobile that was a lemon. It required constant repair. This experience may still color your judgment of the quality of the brand even though the brand has few breakdowns today. This is an example of how ____ is more likely to be recalled and thus, influence judgments.

Chapter 8 Consumer Behavior

Suppose you purchased an automobile that was a lemon. It required constant repair. This experience may still color your judgment of the quality of the brand even though the brand has few breakdowns today. This is an example of how ____ is more likely to be recalled and thus, influence judgments.

a. representative knowledge
b. base-rate information
c. accessible information
d. attribute-based linkage
e. affective habit

Answer: C

Consumer Behavior

Suppose you purchased an automobile that was a lemon. It required constant repair. This experience may still color your judgment of the quality of the brand even though the brand has few breakdowns today. This is an example of how ____ is more likely to be recalled and thus, influence judgments.

Suppose you purchased an automobile that was a lemon. It required constant repair. This experience may still color your judgment of the quality of the brand even though the brand has few breakdowns today. This is an example of how ____ is more likely to be recalled and thus, influence judgments.

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