Representativeness and availability are two major types of
a. compensatory processes.
b. noncompensatory processes.
c. heuristics.
d. evaluations.
e. emotional processing.
Answer: C
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Chapter 8 Consumer Behavior
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- Regarding price changes, consumers tend to be
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- What is the best way to attract the brand loyal customers of a competing brand?
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- To identify the truly brand-loyal customer, ____ must be measured.
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- ___ is the term for operant conditioning used to elicit repeat purchases.
- Habit simplifies the decision-making process. Consumers do not have to spend any time evaluating the alternatives. It also reduces
- ____ can be characterized by little or no processing.
- An advertisement for "Bounty, the quicker picker-upper," is an example of a marketing strategy appealing to consumers' use of ____ tactics.
- Advertising can play a central role in influencing performance evaluations by
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