Consumer Behavior Chapter 8 Consumer Behavior One study demonstrated that consumers who were given case history scenarios of refrigerator breakdown provided 30 percent higher estimates of breakdown than those who were given actual statistics about the incidence of breakdown. This is an example of how the ____ can bias judgment.

One study demonstrated that consumers who were given case history scenarios of refrigerator breakdown provided 30 percent higher estimates of breakdown than those who were given actual statistics about the incidence of breakdown. This is an example of how the ____ can bias judgment.

Chapter 8 Consumer Behavior

One study demonstrated that consumers who were given case history scenarios of refrigerator breakdown provided 30 percent higher estimates of breakdown than those who were given actual statistics about the incidence of breakdown. This is an example of how the ____ can bias judgment.

a. accessibility model
b. attribute recall heuristic
c. availability heuristic
d. judgment-encoding process model
e. cognition-recall process model

Answer: C

Consumer Behavior

One study demonstrated that consumers who were given case history scenarios of refrigerator breakdown provided 30 percent higher estimates of breakdown than those who were given actual statistics about the incidence of breakdown. This is an example of how the ____ can bias judgment.

One study demonstrated that consumers who were given case history scenarios of refrigerator breakdown provided 30 percent higher estimates of breakdown than those who were given actual statistics about the incidence of breakdown. This is an example of how the ____ can bias judgment.

Learn More :

Share this