John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were. Then he decided he liked them. This is an example of how, for these types of products,
a. strong attitudes are more likely to develop after purchase.
b. advertising has a strong effect on purchase.
c. word of mouth has a strong effect on purchase.
d. repetition has little effect on decision making.
e. processing of information about att
Answer: A